It’s the time of year where we may be moved to consider giving our time or a year-end donation to a charitable cause. We may have long term relationships with international charities, we might be inspired by a new cause, and some of us may be considering giving to a cause for the first time. Whether you are looking to find a new charity in a category that is close to your heart, check up on the progress of your favorite charitable organization, or support a local cause that

HANDSHAKE to HANDSHAKE: Why app based services like GrubHub need to act now on the tota

In our fast paced, over-connected world it has become way too common to find words that are pulling a "second shift" with an entirely different definition than the original meaning. In some cases, the latest meaning becomes so common place in today's vernacular that we all tend to forget the original definition - the heart and soul of the word. Case in point - the word HANDSHAKE. The original definition focuses on the act of shaking a person's hand with one's own, used as a

A lesson from Dr. Frankenstein about creating your master brand strategy...

I recently had a chance to speak with a business owner, who had several independent service lines that she had developed alongside her core piece of business. Each one had some relevancy to the other. She was a true Entrepreneur, tackling the business and growing each opportunity, and was on the precipice of becoming something greater, but she was unaware she had neglected a major opportunity - establishing a true connection with consumers to create a foundation to bring her