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OUR BUSINESS EXPERIENCE

We chart the right course around the neighborhood and around the globe to help local and international brands and businesses find success. By leveraging our diverse experience in the food & beverage, consumer packaged goods, technology, and entertainment industries, as well as our work with government agencies and non-profit organizations, we bring a unique perspective to your unique journey and focus on helping you realize results.  For a full list of brands and businesses we have had experience with, click here.

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Below are just two of our favorite case studies, to give you a sense of how we think and what we do.  If you think you have a challenge we can help you resolve, we would welcome a chance to talk to you.

BREAKTHROUGH BRANDING

SITUATION

In the rapidly evolving fast casual segment, a client approached us and asked us to help create to a new dining concept, in a flooded dining marketplace.

 

ANALYSIS

In a high potential market, a healthy, fast casual concept was absent. Consumers sought fresh alternatives that made them feel good about their food choice and their connection to the community.

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RECOMMENDATION

After an extensive consumer and competitive analysis, Boscobrand created a strategic positioning and a brand doctrine that invited consumers to Naked Greens to "Grab a Fresh Perspective" and enjoy globally inspired salads and soups, locally sourced ingredients from a socially conscious community partner.

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RESULTS

Since its launch, Naked Greens has flourished. Demand at the first location was so successful, a second location was built within a year of launching the first location.

CAUSE MARKETING 

SITUATION

Alcohol marketing is highly regulated on a state by state basis, making it difficult to deliver a “one size fits all” approach.  Many retailers compound the situation with guidelines of acceptable tactics. 

 

ANALYSIS

InBev needed to spark buyer interest & drive volume, while appealing to a socially minded consumer who could be inspired by an effort to purchase their brands.

 

RECOMMENDATION

We leveraged an approach to thematic charitable cause marketing – partnering with charities relevant to retailers & consumers and leveraging promotional window themes that connected the retail calendar.  

 

RESULTS

The approach found immediate success at Wal-Mart.  Sales were up +30% vs. YAG and sales teams secured 100 and 200 case displays beyond the initial 25-50 case expectation.  This effort was the start of many successful cause marketing partnerships, delivering awareness and measurable value for all.

OUR BUSINESS BACKGROUND 

We are proud to say we have experience with the following industries and organizations:

CONSUMER PACKAGED GOODS

  • Coca-Cola

  • Gillette

  • Kraft

  • Nabisco

  • Mauna Loa

  • Reckitt Benckiser

  • Guido-Gubino

ALCOHOLIC

BEVERAGES

  • InBev USA Premium Beer

  • Pernod Ricard (Wine & Spirits)

RESTAURANT

  • Naked Greens

  • Fado Irish Pubs

TECHNOLOGY

  • IBM

  • Duracell

  • Mobil 

ENTERTAINMENT

  • Warner Brothers Studios

  • New Line Cinema

OUR BUSINESS SERVICES 

STRATEGIC  PLANNING

  • Business Plan Development

  • Research & Analytics

  • Competitive Intelligence

  • Innovation Stewardship

  • Operational Efficiency

  • Sales & Trade Programming

  • Global Integration

  • Impact Report

MARKETING &

CONSUMER TECHNOLOGY

  • Brand Doctrine Creation

  • Creative Development

  • Media Planning & Analysis

  • Website, Application, & Social Media Development

  • Content Management 

  • Experiential Marketing

  • Channel Marketing

  • Category Analysis

  • Integrated ROI Reporting

  • Global Marketing Integration

CORPORATE
SOCIAL RESPONSIBILITY

  • CSR Planning & Execution

  • Partner Identification & Acquisition

  • Corporate & Stakeholder Alignment

  • Policy Development

  • Impact Map Production

  • Program Design & Production

  • Employee Surveys & Engagement

  • Public Relations

  • Grant Writing

© 2017 by THE BOSCOBRAND CONSULTING GROUP

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